ANZ Bloodstock News
Originally owned by Racing post at Spotlight Sports Group, until Phelan Media bought the ANZ company.
ANZ Bloodstock News is a niche Digital News publication for Australia and New Zealand. Working alongside a small team of Designers, Editors and Clients to put together the daily edition. Indesign being the main use for the layout of the edition, Wordpress and an in house digital concept for users to access on their devices.
By working UK time, this allowed the editors and designers to put together the edition and upload before Australia and New Zealand rise for the day. During the Sales and big races, Print editions would also be sent off to printers ready for our team at the sales/races.
The aim of this project was to create a booking app for clients book in their adverts in advance to hold their place as well as making it easier to manage and find data in house.
Booking App
Project Plan
Advert Availability / Sizes /Placement
Aprove/ Decline
Booked Page
Client to edit/ upload art work
Email Reminder of advert 24-48 hrs before deadline
Process of Design
Plan each page individually, focusing on the purpose of each section.
Wireframe and data information for buttons and links.
Linking google calendar to the app, testing of links, emails and data collection.
Subscription Page
With the re-brand of the company came proposals of upgrading the website. Daily readers are subscribed through the website for the daily edition in their inbox when published. So this page is important for first time users that are interested in the Publication.
Project Plan
Re-design the layout of our subscription page keeping in theme of our ANZ Products. Keep minimal layout and components.
With the update of our website, can we include a Q&A Section underneath?
Process of Design
Keeping the relevant sections: Full Name, Email and submit button. keeping it easy and simple as the user does not need to give any other information.
Pink branded boarder around the component and pink primary button that is currently used.
Q&A Section: Drop down Sections of frequently asked questions so that users are assured if any queries are lingering.
Logos & Success Banners
With such a huge company it is important to mix within different departments and find your people that you can connect with. People first, bringing groups together. A few groups within the company were already in place, such as Caring Collective. With the logos already designed, I was given the task to create a new logo for the Women's Group. To keep on theme with the current in-house logos but with its own identity.
Success Banners are included in the race results when a Horse has won. These are upon request of the company that owns the horse and placed into our system to generate when the horse name is recognised.
Within the Daily Edition, there are numerous advert placements. The main placements are the full pages and half pages. Here are some editorial pieces I have put together that have been placed into the ANZ Edition.
Editorial Pages
Business Cards
Showcasing your business to new and existing clients. Keeping on brand with the use of logos, colour pallet and images to showcase the product.Rebrand comes with a revamp of all documents, proposals and client face interactions
